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The Story Behind Lai Hao's Logo

"Lai Hao" is the name of our founder's grandmother. The emblem on our logo symbolizes the old house in Zhongpu Township, Chiayi County, where she lived—a house that bears the marks of time and quietly tells the story of this land. The design of Lai Hao’s logo draws inspiration from these memory-laden buildings. The vintage tile patterns forming the old house motif are not merely decorative; they are shared time capsules for the people of Taiwan. Some tiles recall the kitchens where grandmothers prepared New Year's Eve feasts, others bring back the warmth of neighborhood grocery stores, and some echo the friendly greetings exchanged between neighbors. These seemingly ordinary memories are, in fact, the truest taste of Taiwan.

Brand Colors and Their Meaning ：

Warm Sun Red｜The Passionate Heart of Taiwan Like the lively morning markets, the resounding gongs and drums of temple festivals, and the festive couplets adorning doors during Lunar New Year, this shade of red embodies the passion of the Taiwanese people. It is a warm embrace, welcoming every traveler home.

Horizon Blue｜The Embracing Spirit of Taiwan Inspired by the indigo tiles of traditional houses, this deep blue reflects Taiwan’s surrounding oceans and its inclusive spirit. It represents the harmony of diverse cultures and the perfect fusion of tradition and innovation.

Golden Harvest Yellow｜A Tribute to Heritage Derived from the golden hues of Taiwan’s rippling rice fields, reminiscent of the afternoon sun casting its glow on the countryside and the warm luster of temple rooftops, this shade of gold symbolizes the nurturing essence of this land. It is a tribute to local culture, honoring and preserving its rich heritage. Through each carefully curated gift from Lai Hao, we hope to share Taiwan’s beautiful stories with the world.

Brand Mission: Discover the Best of Taiwan Together

Founded in 2014, Lai Hao is a gift shop dedicated to showcasing Taiwanese culture. With Taiwan at its core, Lai Hao redefines Taiwanese culture by bridging modernity and tradition, trendiness and nostalgia. Each product at Lai Hao is more than just a design inspired by Taiwan’s landscapes—it carries the history, memories, and warmth of this land. Whether you are a traveler from abroad or a local resident, you will find a gift here that connects deeply with Taiwan. Lai Hao aspires to be a bridge that shares Taiwan’s local culture with the world. What we sell is not just the taste of Taiwan but also the unyielding spirit of Taiwan.

Brand Vision: Leading the Way in Taiwanese-Style Goods

Lai Hao’s vision is to establish a chain of select shops that showcase Taiwanese design, local culture, and Taiwan-made products, making Lai Hao the leading brand for Taiwan-inspired goods. We aspire to be a must-visit destination for international travelers exploring Taiwan’s culture, using this platform to share Taiwan’s creativity and warmth with the world. We dream of a future where Taiwan has its own retail chain—one that doesn’t rely on Japanese, Korean, or Western brands to fill its shelves but instead thrives on Taiwanese-style products and the energy of its people. We dream of a day when Taiwan’s local culture is exported globally. We dream of a time when Taiwanese people proudly say, "Made in Taiwan", and with confidence invite their international friends: "Everything here is from Taiwan—come take a look!" The North Star may be distant, but Lai Hao will keep moving forward, step by step.

The North Star may be distant, but Lai Hao will keep moving forward, step by step.